So before you go bananas over the cost, let’s peel back what you’re actually buying.
When you hire a designer, you’re not paying for a few hours in Photoshop — you’re paying for clarity. Clarity about your audience, your message, and how your brand fits into the world. The more strategy involved, the more valuable the logo becomes.
the client usually has the responsibility of briefing an agency on their expectations.
Once you give us a general idea, we're off!
🍌 why do some people overpay?
Some people over pay for a logo because they have the false expectation that their logo should top all logos.
Truth is. a logo should do a very basic job and that is give the customer some sort of relief when they dive into the characteristics of your brand. a good logo fits like a puzzle.
- You can grab a cheap banana at the corner store, but it’s bruised by the time you get home.
- Or you can invest in the perfect bunch — ripe, fresh, and ready to fuel your brand for years.
Some people overpay because they chase perfection instead of purpose. But the truth? A logo’s job is simple: to represent your brand clearly and comfortably. It’s the puzzle piece that locks everything together — your tone, your visuals, your message.
That’s why every BananaBoy logo is built to balance communication with originality — like the one we did for that local Windsor painting business. It didn’t scream for attention; it earned it through clarity and craft.
LOGO'S NEED TO SOLVE PROBLEMS
If your logo is not an active solution to your business problems than it is not worth paying for. I'm able to charge more for my logos because I consider highly the brands character.
A LOGO THAT ADDED A LITTLE MAGIC TO THE RESIDENTIAL CLEANING WORLD
This specific logo was made for our client Emma. She had the idea of starting a cleaning service. she understood most of her clients would come from facebook so we needed something that took the potential customer out of their daily routine.
- The symbol reflects the expertise.
- Black and White or Color. The logo works on both fronts.
- It easily translates across platforms and is readable everytwhere.
- Her personality transpires through the logo
- It creatively blends two contrasting fonts that reveal the main idea.
When the simplicity and ingenuity becomes the agency challenge
We had a client from the philipines who needed a logo for his business.
instead of delivering a generic “corporate” mark, we built a design with a subtle optical illusion: a geometric shape that reads as both an arrow and the letters MI3.
The client paid $200 for this logo as wellbut usually if your looking for something this complex you might expect to pay four or five hundred dollars.
The Etsy Shop That Found Its Signature Look
Miss Sip & Giggles needed a logo that instantly felt fun, feminine, and perfect for an Etsy audience. The brand sells cute, handcrafted items, so the design had to be warm, playful, and full of personality. We built a logo that mixes elegant script with bold, bubbly lettering, surrounded by hearts and spark elements that amplify the charm. It’s simple, readable, and emotionally expressive — the kind of design that makes a small shop feel welcoming and memorable.
This logo works because it leans into feeling, not complexity. No tricks, no hidden shapes — just a clear, joyful identity that fits the brand’s vibe and stands out in a crowded marketplace.
